Pepsi brings back Michael Jackson for marketing campaign
One billion cans of Pepsi are about to come plastered with a most unlikely ingredient: Michael Jackson’s silhouette. […] Besides the 1 billion cans due to start rolling out in late May, the Pepsi promotion will include live events, iconic music and digital opportunities for fans to get special-edition merchandise. […] “This is very macabre and seems totally over-the-top to me,” says pop culture guru Watts Wacker. “This will be a very polarizing promotion. They’ll get lots of buzz, but most of it will be negative.”
So, PepsiCo Inc. is going prove that dead people can sell soda. Can’t they leave the poor guy alone?